thingsboard/application/src/main/scripts/windows/service.xml

<service>
    <id>${pkg.name}</id>
    <name>${project.name}</name>
    <description>${project.description}</description>
    <workingdirectory>%BASE%\conf</workingdirectory>
    <logpath>${pkg.winWrapperLogFolder}</logpath>
    <logmode>rotate</logmode>
    <env name="LOADER_PATH" value="%BASE%\conf,%BASE%\extensions" />
    <env name="SQL_DATA_FOLDER" value="%BASE%\data\sql" />
    <executable>java</executable>
    <startargument>-Dplatform=windows</startargument>
    <startargument>-Dinstall.data_dir=%BASE%\data</startargument>
    <startargument>-jar</startargument>
    <startargument>%BASE%\lib\${pkg.name}.jar</startargument>
</service>