diff --git a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNode.java b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNode.java
index 6e80a1577b..7d8935f25e 100644
--- a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNode.java
+++ b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNode.java
@@ -15,11 +15,14 @@
  */
 package org.thingsboard.rule.engine.mqtt;
 
+import com.fasterxml.jackson.databind.JsonNode;
+import com.fasterxml.jackson.databind.node.ObjectNode;
 import io.netty.buffer.Unpooled;
 import io.netty.handler.codec.mqtt.MqttQoS;
 import io.netty.handler.ssl.SslContext;
 import io.netty.util.concurrent.Promise;
 import lombok.extern.slf4j.Slf4j;
+import org.thingsboard.common.util.JacksonUtil;
 import org.thingsboard.mqtt.MqttClient;
 import org.thingsboard.mqtt.MqttClientConfig;
 import org.thingsboard.mqtt.MqttConnectResult;
@@ -35,6 +38,7 @@ import org.thingsboard.rule.engine.external.TbAbstractExternalNode;
 import org.thingsboard.server.common.data.StringUtils;
 import org.thingsboard.server.common.data.plugin.ComponentClusteringMode;
 import org.thingsboard.server.common.data.plugin.ComponentType;
+import org.thingsboard.server.common.data.util.TbPair;
 import org.thingsboard.server.common.msg.TbMsg;
 import org.thingsboard.server.common.msg.TbMsgMetaData;
 
@@ -81,7 +85,8 @@ public class TbMqttNode extends TbAbstractExternalNode {
     public void onMsg(TbContext ctx, TbMsg msg) {
         String topic = TbNodeUtils.processPattern(this.mqttNodeConfiguration.getTopicPattern(), msg);
         var tbMsg = ackIfNeeded(ctx, msg);
-        this.mqttClient.publish(topic, Unpooled.wrappedBuffer(tbMsg.getData().getBytes(UTF8)), MqttQoS.AT_LEAST_ONCE, mqttNodeConfiguration.isRetainedMessage())
+        this.mqttClient.publish(topic, Unpooled.wrappedBuffer(getData(tbMsg, mqttNodeConfiguration.isParseToPlainText()).getBytes(UTF8)),
+                        MqttQoS.AT_LEAST_ONCE, mqttNodeConfiguration.isRetainedMessage())
                 .addListener(future -> {
                             if (future.isSuccess()) {
                                 tellSuccess(ctx, tbMsg);
@@ -153,4 +158,39 @@ public class TbMqttNode extends TbAbstractExternalNode {
         return this.mqttNodeConfiguration.isSsl() ? this.mqttNodeConfiguration.getCredentials().initSslContext() : null;
     }
 
+    private String getData(TbMsg tbMsg, boolean parseToPlainText) {
+        if (parseToPlainText) {
+            return parseJsonStringToPlainText(tbMsg.getData());
+        }
+        return tbMsg.getData();
+    }
+
+    protected String parseJsonStringToPlainText(String data) {
+        if (data.startsWith("\"") && data.endsWith("\"") && data.length() >= 2) {
+            final String dataBefore = data;
+            try {
+                data = JacksonUtil.fromString(data, String.class);
+            } catch (Exception ignored) {}
+            log.trace("Trimming double quotes. Before trim: [{}], after trim: [{}]", dataBefore, data);
+        }
+
+        return data;
+    }
+
+    @Override
+    public TbPair<Boolean, JsonNode> upgrade(int fromVersion, JsonNode oldConfiguration) throws TbNodeException {
+        boolean hasChanges = false;
+        switch (fromVersion) {
+            case 0:
+                String parseToPlainText = "parseToPlainText";
+                if (!oldConfiguration.has(parseToPlainText)) {
+                    hasChanges = true;
+                    ((ObjectNode) oldConfiguration).put(parseToPlainText, false);
+                }
+                break;
+            default:
+                break;
+        }
+        return new TbPair<>(hasChanges, oldConfiguration);
+    }
 }
diff --git a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeConfiguration.java b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeConfiguration.java
index 5f13b0e677..edf3618631 100644
--- a/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeConfiguration.java
+++ b/rule-engine/rule-engine-components/src/main/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeConfiguration.java
@@ -33,6 +33,7 @@ public class TbMqttNodeConfiguration implements NodeConfiguration<TbMqttNodeConf
 
     private boolean cleanSession;
     private boolean ssl;
+    private boolean parseToPlainText;
     private ClientCredentials credentials;
 
     @Override
@@ -44,6 +45,7 @@ public class TbMqttNodeConfiguration implements NodeConfiguration<TbMqttNodeConf
         configuration.setCleanSession(true);
         configuration.setSsl(false);
         configuration.setRetainedMessage(false);
+        configuration.setParseToPlainText(false);
         configuration.setCredentials(new AnonymousCredentials());
         return configuration;
     }
diff --git a/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeTest.java b/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeTest.java
new file mode 100644
index 0000000000..1f110ef11c
--- /dev/null
+++ b/rule-engine/rule-engine-components/src/test/java/org/thingsboard/rule/engine/mqtt/TbMqttNodeTest.java
@@ -0,0 +1,79 @@
+/**
+ * Copyright © 2016-2024 The Thingsboard Authors
+ *
+ * Licensed under the Apache License, Version 2.0 (the "License");
+ * you may not use this file except in compliance with the License.
+ * You may obtain a copy of the License at
+ *
+ *     http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Unless required by applicable law or agreed to in writing, software
+ * distributed under the License is distributed on an "AS IS" BASIS,
+ * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+ * See the License for the specific language governing permissions and
+ * limitations under the License.
+ */
+package org.thingsboard.rule.engine.mqtt;
+
+import org.junit.jupiter.api.Assertions;
+import org.junit.jupiter.api.BeforeEach;
+import org.junit.jupiter.api.extension.ExtendWith;
+import org.junit.jupiter.params.ParameterizedTest;
+import org.junit.jupiter.params.provider.Arguments;
+import org.junit.jupiter.params.provider.ValueSource;
+import org.mockito.Mockito;
+import org.mockito.Spy;
+import org.mockito.junit.jupiter.MockitoExtension;
+import org.thingsboard.common.util.JacksonUtil;
+import org.thingsboard.rule.engine.AbstractRuleNodeUpgradeTest;
+import org.thingsboard.rule.engine.api.TbNode;
+
+import java.util.stream.Stream;
+
+import static org.mockito.ArgumentMatchers.anyString;
+import static org.mockito.Mockito.mock;
+
+@ExtendWith(MockitoExtension.class)
+class TbMqttNodeTest extends AbstractRuleNodeUpgradeTest {
+    @Spy
+    TbMqttNode node;
+
+    @BeforeEach
+    public void setUp() throws Exception {
+        node = mock(TbMqttNode.class);
+    }
+
+    @ParameterizedTest
+    @ValueSource(strings = { "false", "\"", "\"\"", "\"This is a string with double quotes\"", "Path: /home/developer/test.txt",
+            "First line\nSecond line\n\nFourth line", "Before\rAfter", "Tab\tSeparated\tValues", "Test\bbackspace", "[]",
+            "[1, 2, 3]", "{\"key\": \"value\"}", "{\n\"temperature\": 25.5,\n\"humidity\": 50.2\n\"}", "Expression: (a + b) * c",
+            "世界", "Україна", "\u1F1FA\u1F1E6", "🇺🇦"})
+    public void testParseJsonStringToPlainText(String original) {
+        Mockito.when(node.parseJsonStringToPlainText(anyString())).thenCallRealMethod();
+
+        String serialized = JacksonUtil.toString(original);
+        Assertions.assertNotNull(serialized);
+        Assertions.assertEquals(original, node.parseJsonStringToPlainText(serialized));
+    }
+
+    private static Stream<Arguments> givenFromVersionAndConfig_whenUpgrade_thenVerifyHasChangesAndConfig() {
+        return Stream.of(
+                // default config for version 0
+                Arguments.of(0,
+                        "{\"topicPattern\":\"my-topic\",\"port\":1883,\"connectTimeoutSec\":10,\"cleanSession\":true, \"ssl\":false, \"retainedMessage\":false,\"credentials\":{\"type\":\"anonymous\"}}",
+                        true,
+                        "{\"topicPattern\":\"my-topic\",\"port\":1883,\"connectTimeoutSec\":10,\"cleanSession\":true, \"ssl\":false, \"retainedMessage\":false,\"credentials\":{\"type\":\"anonymous\"},\"parseToPlainText\":false}"),
+                // default config for version 1 with upgrade from version 0
+                Arguments.of(1,
+                        "{\"topicPattern\":\"my-topic\",\"port\":1883,\"connectTimeoutSec\":10,\"cleanSession\":true, \"ssl\":false, \"retainedMessage\":false,\"credentials\":{\"type\":\"anonymous\"},\"parseToPlainText\":false}",
+                        false,
+                        "{\"topicPattern\":\"my-topic\",\"port\":1883,\"connectTimeoutSec\":10,\"cleanSession\":true, \"ssl\":false, \"retainedMessage\":false,\"credentials\":{\"type\":\"anonymous\"},\"parseToPlainText\":false}")
+        );
+
+    }
+
+    @Override
+    protected TbNode getTestNode() {
+        return node;
+    }
+}
\ No newline at end of file