diff --git a/application/src/main/java/org/thingsboard/server/service/sms/aws/AwsSmsSender.java b/application/src/main/java/org/thingsboard/server/service/sms/aws/AwsSmsSender.java
index c6cea69540..47b677cb14 100644
--- a/application/src/main/java/org/thingsboard/server/service/sms/aws/AwsSmsSender.java
+++ b/application/src/main/java/org/thingsboard/server/service/sms/aws/AwsSmsSender.java
@@ -20,6 +20,7 @@ import com.amazonaws.auth.AWSStaticCredentialsProvider;
 import com.amazonaws.auth.BasicAWSCredentials;
 import com.amazonaws.services.sns.AmazonSNS;
 import com.amazonaws.services.sns.AmazonSNSClient;
+import com.amazonaws.services.sns.model.MessageAttributeValue;
 import com.amazonaws.services.sns.model.PublishRequest;
 import lombok.extern.slf4j.Slf4j;
 import org.apache.commons.lang3.StringUtils;
@@ -28,9 +29,20 @@ import org.thingsboard.rule.engine.api.sms.exception.SmsException;
 import org.thingsboard.rule.engine.api.sms.exception.SmsSendException;
 import org.thingsboard.server.service.sms.AbstractSmsSender;
 
+import java.util.HashMap;
+import java.util.Map;
+
 @Slf4j
 public class AwsSmsSender extends AbstractSmsSender {
 
+    private static final Map<String, MessageAttributeValue> SMS_ATTRIBUTES = new HashMap<>();
+
+    static {
+        SMS_ATTRIBUTES.put("AWS.SNS.SMS.SMSType", new MessageAttributeValue()
+                .withStringValue("Transactional")
+                .withDataType("String"));
+    }
+
     private AmazonSNS snsClient;
 
     public AwsSmsSender(AwsSnsSmsProviderConfiguration config) {
@@ -51,6 +63,7 @@ public class AwsSmsSender extends AbstractSmsSender {
         message = this.prepareMessage(message);
         try {
             PublishRequest publishRequest = new PublishRequest()
+                    .withMessageAttributes(SMS_ATTRIBUTES)
                     .withPhoneNumber(numberTo)
                     .withMessage(message);
             this.snsClient.publish(publishRequest);