diff --git a/common/data/src/main/java/org/thingsboard/server/common/data/tenant/profile/DefaultTenantProfileConfiguration.java b/common/data/src/main/java/org/thingsboard/server/common/data/tenant/profile/DefaultTenantProfileConfiguration.java
index 250f9c75a5..10df66ece5 100644
--- a/common/data/src/main/java/org/thingsboard/server/common/data/tenant/profile/DefaultTenantProfileConfiguration.java
+++ b/common/data/src/main/java/org/thingsboard/server/common/data/tenant/profile/DefaultTenantProfileConfiguration.java
@@ -24,6 +24,10 @@ public class DefaultTenantProfileConfiguration implements TenantProfileConfigura
 
     private long maxDevices;
     private long maxAssets;
+    private long maxCustomers;
+    private long maxUsers;
+    private long maxDashboards;
+    private long maxRuleChains;
 
     private String transportTenantMsgRateLimit;
     private String transportTenantTelemetryMsgRateLimit;
diff --git a/dao/src/main/java/org/thingsboard/server/dao/asset/BaseAssetService.java b/dao/src/main/java/org/thingsboard/server/dao/asset/BaseAssetService.java
index 923baa1df4..97cdb31f5d 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/asset/BaseAssetService.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/asset/BaseAssetService.java
@@ -332,7 +332,7 @@ public class BaseAssetService extends AbstractEntityService implements AssetServ
                     long maxAssets = profileConfiguration.getMaxAssets();
                     if (maxAssets > 0) {
                         long currentAssetsCount = assetDao.countAssetsByTenantId(tenantId);
-                        if (maxAssets >= currentAssetsCount) {
+                        if (currentAssetsCount >=  maxAssets) {
                             throw new DataValidationException("Can't create assets more then " + maxAssets);
                         }
                     }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerDao.java b/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerDao.java
index 11fa5cb7cd..5ecfd2fe62 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerDao.java
@@ -54,5 +54,7 @@ public interface CustomerDao extends Dao<Customer> {
      * @return the optional customer object
      */
     Optional<Customer> findCustomersByTenantIdAndTitle(UUID tenantId, String title);
+
+    Long countCustomersByTenantId(TenantId tenantId);
     
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerServiceImpl.java b/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerServiceImpl.java
index 14d591e7e8..b649200e23 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerServiceImpl.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/customer/CustomerServiceImpl.java
@@ -21,6 +21,7 @@ import com.google.common.util.concurrent.ListenableFuture;
 import lombok.extern.slf4j.Slf4j;
 import org.apache.commons.lang3.StringUtils;
 import org.springframework.beans.factory.annotation.Autowired;
+import org.springframework.context.annotation.Lazy;
 import org.springframework.stereotype.Service;
 import org.thingsboard.server.common.data.Customer;
 import org.thingsboard.server.common.data.Tenant;
@@ -28,6 +29,7 @@ import org.thingsboard.server.common.data.id.CustomerId;
 import org.thingsboard.server.common.data.id.TenantId;
 import org.thingsboard.server.common.data.page.PageData;
 import org.thingsboard.server.common.data.page.PageLink;
+import org.thingsboard.server.common.data.tenant.profile.DefaultTenantProfileConfiguration;
 import org.thingsboard.server.dao.asset.AssetService;
 import org.thingsboard.server.dao.dashboard.DashboardService;
 import org.thingsboard.server.dao.device.DeviceService;
@@ -38,6 +40,7 @@ import org.thingsboard.server.dao.exception.IncorrectParameterException;
 import org.thingsboard.server.dao.service.DataValidator;
 import org.thingsboard.server.dao.service.PaginatedRemover;
 import org.thingsboard.server.dao.service.Validator;
+import org.thingsboard.server.dao.tenant.TbTenantProfileCache;
 import org.thingsboard.server.dao.tenant.TenantDao;
 import org.thingsboard.server.dao.user.UserService;
 
@@ -75,6 +78,10 @@ public class CustomerServiceImpl extends AbstractEntityService implements Custom
     @Autowired
     private DashboardService dashboardService;
 
+    @Autowired
+    @Lazy
+    private TbTenantProfileCache tenantProfileCache;
+
     @Override
     public Customer findCustomerById(TenantId tenantId, CustomerId customerId) {
         log.trace("Executing findCustomerById [{}]", customerId);
@@ -162,6 +169,15 @@ public class CustomerServiceImpl extends AbstractEntityService implements Custom
 
                 @Override
                 protected void validateCreate(TenantId tenantId, Customer customer) {
+                    DefaultTenantProfileConfiguration profileConfiguration =
+                            (DefaultTenantProfileConfiguration)tenantProfileCache.get(tenantId).getProfileData().getConfiguration();
+                    long maxCustomers = profileConfiguration.getMaxCustomers();
+                    if (maxCustomers > 0) {
+                        long currentCustomersCount = customerDao.countCustomersByTenantId(tenantId);
+                        if (currentCustomersCount >= maxCustomers) {
+                            throw new DataValidationException("Can't create customers more then " + maxCustomers);
+                        }
+                    }
                     customerDao.findCustomersByTenantIdAndTitle(customer.getTenantId().getId(), customer.getTitle()).ifPresent(
                             c -> {
                                 throw new DataValidationException("Customer with such title already exists!");
diff --git a/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardDao.java b/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardDao.java
index 0429c6d469..0c013b4d33 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardDao.java
@@ -32,4 +32,5 @@ public interface DashboardDao extends Dao<Dashboard> {
      */
     Dashboard save(TenantId tenantId, Dashboard dashboard);
 
+    Long countDashboardsByTenantId(TenantId tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardServiceImpl.java b/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardServiceImpl.java
index 112f998cd4..f9ec7755d4 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardServiceImpl.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/dashboard/DashboardServiceImpl.java
@@ -19,6 +19,7 @@ import com.google.common.util.concurrent.ListenableFuture;
 import lombok.extern.slf4j.Slf4j;
 import org.apache.commons.lang3.StringUtils;
 import org.springframework.beans.factory.annotation.Autowired;
+import org.springframework.context.annotation.Lazy;
 import org.springframework.stereotype.Service;
 import org.thingsboard.server.common.data.Customer;
 import org.thingsboard.server.common.data.Dashboard;
@@ -31,12 +32,14 @@ import org.thingsboard.server.common.data.page.PageData;
 import org.thingsboard.server.common.data.page.PageLink;
 import org.thingsboard.server.common.data.relation.EntityRelation;
 import org.thingsboard.server.common.data.relation.RelationTypeGroup;
+import org.thingsboard.server.common.data.tenant.profile.DefaultTenantProfileConfiguration;
 import org.thingsboard.server.dao.customer.CustomerDao;
 import org.thingsboard.server.dao.entity.AbstractEntityService;
 import org.thingsboard.server.dao.exception.DataValidationException;
 import org.thingsboard.server.dao.service.DataValidator;
 import org.thingsboard.server.dao.service.PaginatedRemover;
 import org.thingsboard.server.dao.service.Validator;
+import org.thingsboard.server.dao.tenant.TbTenantProfileCache;
 import org.thingsboard.server.dao.tenant.TenantDao;
 
 import java.util.concurrent.ExecutionException;
@@ -61,6 +64,10 @@ public class DashboardServiceImpl extends AbstractEntityService implements Dashb
     @Autowired
     private CustomerDao customerDao;
 
+    @Autowired
+    @Lazy
+    private TbTenantProfileCache tenantProfileCache;
+
     @Override
     public Dashboard findDashboardById(TenantId tenantId, DashboardId dashboardId) {
         log.trace("Executing findDashboardById [{}]", dashboardId);
@@ -214,6 +221,19 @@ public class DashboardServiceImpl extends AbstractEntityService implements Dashb
 
     private DataValidator<Dashboard> dashboardValidator =
             new DataValidator<Dashboard>() {
+                @Override
+                protected void validateCreate(TenantId tenantId, Dashboard data) {
+                    DefaultTenantProfileConfiguration profileConfiguration =
+                            (DefaultTenantProfileConfiguration)tenantProfileCache.get(tenantId).getProfileData().getConfiguration();
+                    long maxDashboards = profileConfiguration.getMaxDashboards();
+                    if (maxDashboards > 0) {
+                        long currentDashboardsCount = dashboardDao.countDashboardsByTenantId(tenantId);
+                        if (currentDashboardsCount >= maxDashboards) {
+                            throw new DataValidationException("Can't create dashboards more then " + maxDashboards);
+                        }
+                    }
+                }
+
                 @Override
                 protected void validateDataImpl(TenantId tenantId, Dashboard dashboard) {
                     if (StringUtils.isEmpty(dashboard.getTitle())) {
diff --git a/dao/src/main/java/org/thingsboard/server/dao/device/DeviceServiceImpl.java b/dao/src/main/java/org/thingsboard/server/dao/device/DeviceServiceImpl.java
index 24c597b4df..5728259ad7 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/device/DeviceServiceImpl.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/device/DeviceServiceImpl.java
@@ -532,7 +532,7 @@ public class DeviceServiceImpl extends AbstractEntityService implements DeviceSe
                     long maxDevices = profileConfiguration.getMaxDevices();
                     if (maxDevices > 0) {
                         long currentDevicesCount = deviceDao.countDevicesByTenantId(tenantId);
-                        if (maxDevices >= currentDevicesCount) {
+                        if (currentDevicesCount >= maxDevices) {
                             throw new DataValidationException("Can't create devices more then " + maxDevices);
                         }
                     }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/rule/BaseRuleChainService.java b/dao/src/main/java/org/thingsboard/server/dao/rule/BaseRuleChainService.java
index 5997839119..aaa5040f6e 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/rule/BaseRuleChainService.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/rule/BaseRuleChainService.java
@@ -24,6 +24,7 @@ import org.apache.commons.collections.CollectionUtils;
 import org.apache.commons.lang3.StringUtils;
 import org.hibernate.exception.ConstraintViolationException;
 import org.springframework.beans.factory.annotation.Autowired;
+import org.springframework.context.annotation.Lazy;
 import org.springframework.stereotype.Service;
 import org.thingsboard.server.common.data.BaseData;
 import org.thingsboard.server.common.data.EntityType;
@@ -44,11 +45,13 @@ import org.thingsboard.server.common.data.rule.RuleChainData;
 import org.thingsboard.server.common.data.rule.RuleChainImportResult;
 import org.thingsboard.server.common.data.rule.RuleChainMetaData;
 import org.thingsboard.server.common.data.rule.RuleNode;
+import org.thingsboard.server.common.data.tenant.profile.DefaultTenantProfileConfiguration;
 import org.thingsboard.server.dao.entity.AbstractEntityService;
 import org.thingsboard.server.dao.exception.DataValidationException;
 import org.thingsboard.server.dao.service.DataValidator;
 import org.thingsboard.server.dao.service.PaginatedRemover;
 import org.thingsboard.server.dao.service.Validator;
+import org.thingsboard.server.dao.tenant.TbTenantProfileCache;
 import org.thingsboard.server.dao.tenant.TenantDao;
 
 import java.util.ArrayList;
@@ -81,6 +84,10 @@ public class BaseRuleChainService extends AbstractEntityService implements RuleC
     @Autowired
     private TenantDao tenantDao;
 
+    @Autowired
+    @Lazy
+    private TbTenantProfileCache tenantProfileCache;
+
     @Override
     public RuleChain saveRuleChain(RuleChain ruleChain) {
         ruleChainValidator.validate(ruleChain, RuleChain::getTenantId);
@@ -580,6 +587,19 @@ public class BaseRuleChainService extends AbstractEntityService implements RuleC
 
     private DataValidator<RuleChain> ruleChainValidator =
             new DataValidator<RuleChain>() {
+                @Override
+                protected void validateCreate(TenantId tenantId, RuleChain data) {
+                    DefaultTenantProfileConfiguration profileConfiguration =
+                            (DefaultTenantProfileConfiguration)tenantProfileCache.get(tenantId).getProfileData().getConfiguration();
+                    long maxRuleChains = profileConfiguration.getMaxRuleChains();
+                    if (maxRuleChains > 0) {
+                        long currentRuleChainsCount = ruleChainDao.countRuleChainsByTenantId(tenantId);
+                        if (currentRuleChainsCount >= maxRuleChains) {
+                            throw new DataValidationException("Can't create rule chains more then " + maxRuleChains);
+                        }
+                    }
+                }
+
                 @Override
                 protected void validateDataImpl(TenantId tenantId, RuleChain ruleChain) {
                     if (StringUtils.isEmpty(ruleChain.getName())) {
diff --git a/dao/src/main/java/org/thingsboard/server/dao/rule/RuleChainDao.java b/dao/src/main/java/org/thingsboard/server/dao/rule/RuleChainDao.java
index c3214425fe..9f792200fc 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/rule/RuleChainDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/rule/RuleChainDao.java
@@ -15,6 +15,7 @@
  */
 package org.thingsboard.server.dao.rule;
 
+import org.thingsboard.server.common.data.id.TenantId;
 import org.thingsboard.server.common.data.page.PageData;
 import org.thingsboard.server.common.data.page.PageLink;
 import org.thingsboard.server.common.data.rule.RuleChain;
@@ -36,4 +37,5 @@ public interface RuleChainDao extends Dao<RuleChain> {
      */
     PageData<RuleChain> findRuleChainsByTenantId(UUID tenantId, PageLink pageLink);
 
+    Long countRuleChainsByTenantId(TenantId tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/customer/CustomerRepository.java b/dao/src/main/java/org/thingsboard/server/dao/sql/customer/CustomerRepository.java
index bf2a845ec0..4b5a8e0791 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/customer/CustomerRepository.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/customer/CustomerRepository.java
@@ -37,4 +37,5 @@ public interface CustomerRepository extends PagingAndSortingRepository<CustomerE
 
     CustomerEntity findByTenantIdAndTitle(UUID tenantId, String title);
 
+    Long countByTenantId(UUID tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/customer/JpaCustomerDao.java b/dao/src/main/java/org/thingsboard/server/dao/sql/customer/JpaCustomerDao.java
index 14c025de42..53c8b66038 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/customer/JpaCustomerDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/customer/JpaCustomerDao.java
@@ -19,6 +19,7 @@ import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.data.repository.CrudRepository;
 import org.springframework.stereotype.Component;
 import org.thingsboard.server.common.data.Customer;
+import org.thingsboard.server.common.data.id.TenantId;
 import org.thingsboard.server.common.data.page.PageData;
 import org.thingsboard.server.common.data.page.PageLink;
 import org.thingsboard.server.dao.DaoUtil;
@@ -62,4 +63,9 @@ public class JpaCustomerDao extends JpaAbstractSearchTextDao<CustomerEntity, Cus
         Customer customer = DaoUtil.getData(customerRepository.findByTenantIdAndTitle(tenantId, title));
         return Optional.ofNullable(customer);
     }
+
+    @Override
+    public Long countCustomersByTenantId(TenantId tenantId) {
+        return customerRepository.countByTenantId(tenantId.getId());
+    }
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/DashboardRepository.java b/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/DashboardRepository.java
index bc2dcf19f6..95f3ba8ed7 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/DashboardRepository.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/DashboardRepository.java
@@ -24,4 +24,6 @@ import java.util.UUID;
  * Created by Valerii Sosliuk on 5/6/2017.
  */
 public interface DashboardRepository extends CrudRepository<DashboardEntity, UUID> {
+
+    Long countByTenantId(UUID tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/JpaDashboardDao.java b/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/JpaDashboardDao.java
index 8d637f0cbe..a8cf3136ff 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/JpaDashboardDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/dashboard/JpaDashboardDao.java
@@ -19,6 +19,7 @@ import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.data.repository.CrudRepository;
 import org.springframework.stereotype.Component;
 import org.thingsboard.server.common.data.Dashboard;
+import org.thingsboard.server.common.data.id.TenantId;
 import org.thingsboard.server.dao.dashboard.DashboardDao;
 import org.thingsboard.server.dao.model.sql.DashboardEntity;
 import org.thingsboard.server.dao.sql.JpaAbstractSearchTextDao;
@@ -43,4 +44,9 @@ public class JpaDashboardDao extends JpaAbstractSearchTextDao<DashboardEntity, D
     protected CrudRepository<DashboardEntity, UUID> getCrudRepository() {
         return dashboardRepository;
     }
+
+    @Override
+    public Long countDashboardsByTenantId(TenantId tenantId) {
+        return dashboardRepository.countByTenantId(tenantId.getId());
+    }
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/rule/JpaRuleChainDao.java b/dao/src/main/java/org/thingsboard/server/dao/sql/rule/JpaRuleChainDao.java
index 57d1545a94..051d13f805 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/rule/JpaRuleChainDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/rule/JpaRuleChainDao.java
@@ -19,6 +19,7 @@ import lombok.extern.slf4j.Slf4j;
 import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.data.repository.CrudRepository;
 import org.springframework.stereotype.Component;
+import org.thingsboard.server.common.data.id.TenantId;
 import org.thingsboard.server.common.data.page.PageData;
 import org.thingsboard.server.common.data.page.PageLink;
 import org.thingsboard.server.common.data.rule.RuleChain;
@@ -56,4 +57,8 @@ public class JpaRuleChainDao extends JpaAbstractSearchTextDao<RuleChainEntity, R
                         DaoUtil.toPageable(pageLink)));
     }
 
+    @Override
+    public Long countRuleChainsByTenantId(TenantId tenantId) {
+        return ruleChainRepository.countByTenantId(tenantId.getId());
+    }
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/rule/RuleChainRepository.java b/dao/src/main/java/org/thingsboard/server/dao/sql/rule/RuleChainRepository.java
index 228d4d26f4..0953b8149f 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/rule/RuleChainRepository.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/rule/RuleChainRepository.java
@@ -32,4 +32,5 @@ public interface RuleChainRepository extends PagingAndSortingRepository<RuleChai
                                          @Param("searchText") String searchText,
                                          Pageable pageable);
 
+    Long countByTenantId(UUID tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/user/JpaUserDao.java b/dao/src/main/java/org/thingsboard/server/dao/sql/user/JpaUserDao.java
index 42092f7ebe..76ad5eb17a 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/user/JpaUserDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/user/JpaUserDao.java
@@ -91,4 +91,9 @@ public class JpaUserDao extends JpaAbstractSearchTextDao<UserEntity, User> imple
                                 DaoUtil.toPageable(pageLink)));
 
     }
+
+    @Override
+    public Long countUsersByTenantId(TenantId tenantId) {
+        return userRepository.countByTenantId(tenantId.getId());
+    }
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/sql/user/UserRepository.java b/dao/src/main/java/org/thingsboard/server/dao/sql/user/UserRepository.java
index 1d512a7944..ceaf09ec59 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/sql/user/UserRepository.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/sql/user/UserRepository.java
@@ -47,4 +47,5 @@ public interface UserRepository extends PagingAndSortingRepository<UserEntity, U
                                     @Param("searchText") String searchText,
                                     Pageable pageable);
 
+    Long countByTenantId(UUID tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/user/UserDao.java b/dao/src/main/java/org/thingsboard/server/dao/user/UserDao.java
index 12bebe9cec..c2b9e7ab6c 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/user/UserDao.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/user/UserDao.java
@@ -68,5 +68,6 @@ public interface UserDao extends Dao<User> {
      * @return the list of user entities
      */
     PageData<User> findCustomerUsers(UUID tenantId, UUID customerId, PageLink pageLink);
-    
+
+    Long countUsersByTenantId(TenantId tenantId);
 }
diff --git a/dao/src/main/java/org/thingsboard/server/dao/user/UserServiceImpl.java b/dao/src/main/java/org/thingsboard/server/dao/user/UserServiceImpl.java
index 314684c3fe..acf9c7b1b0 100644
--- a/dao/src/main/java/org/thingsboard/server/dao/user/UserServiceImpl.java
+++ b/dao/src/main/java/org/thingsboard/server/dao/user/UserServiceImpl.java
@@ -24,6 +24,7 @@ import org.apache.commons.lang3.RandomStringUtils;
 import org.apache.commons.lang3.StringUtils;
 import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.beans.factory.annotation.Value;
+import org.springframework.context.annotation.Lazy;
 import org.springframework.stereotype.Service;
 import org.thingsboard.server.common.data.Customer;
 import org.thingsboard.server.common.data.Tenant;
@@ -36,6 +37,7 @@ import org.thingsboard.server.common.data.page.PageData;
 import org.thingsboard.server.common.data.page.PageLink;
 import org.thingsboard.server.common.data.security.Authority;
 import org.thingsboard.server.common.data.security.UserCredentials;
+import org.thingsboard.server.common.data.tenant.profile.DefaultTenantProfileConfiguration;
 import org.thingsboard.server.dao.customer.CustomerDao;
 import org.thingsboard.server.dao.entity.AbstractEntityService;
 import org.thingsboard.server.dao.exception.DataValidationException;
@@ -43,6 +45,7 @@ import org.thingsboard.server.dao.exception.IncorrectParameterException;
 import org.thingsboard.server.dao.model.ModelConstants;
 import org.thingsboard.server.dao.service.DataValidator;
 import org.thingsboard.server.dao.service.PaginatedRemover;
+import org.thingsboard.server.dao.tenant.TbTenantProfileCache;
 import org.thingsboard.server.dao.tenant.TenantDao;
 
 import java.util.HashMap;
@@ -84,6 +87,10 @@ public class UserServiceImpl extends AbstractEntityService implements UserServic
     @Autowired
     private CustomerDao customerDao;
 
+    @Autowired
+    @Lazy
+    private TbTenantProfileCache tenantProfileCache;
+
     @Override
     public User findUserByEmail(TenantId tenantId, String email) {
         log.trace("Executing findUserByEmail [{}]", email);
@@ -364,6 +371,19 @@ public class UserServiceImpl extends AbstractEntityService implements UserServic
 
     private DataValidator<User> userValidator =
             new DataValidator<User>() {
+                @Override
+                protected void validateCreate(TenantId tenantId, User data) {
+                    DefaultTenantProfileConfiguration profileConfiguration =
+                            (DefaultTenantProfileConfiguration)tenantProfileCache.get(tenantId).getProfileData().getConfiguration();
+                    long maxUsers = profileConfiguration.getMaxUsers();
+                    if (maxUsers > 0) {
+                        long currentUsersCount = userDao.countUsersByTenantId(tenantId);
+                        if (currentUsersCount >= maxUsers) {
+                            throw new DataValidationException("Can't create users more then " + maxUsers);
+                        }
+                    }
+                }
+
                 @Override
                 protected void validateDataImpl(TenantId requestTenantId, User user) {
                     if (StringUtils.isEmpty(user.getEmail())) {
diff --git a/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.html b/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.html
index 12258ffd5f..ae9fd8ea9c 100644
--- a/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.html
+++ b/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.html
@@ -40,6 +40,54 @@
       {{ 'tenant-profile.maximum-assets-range' | translate}}
     </mat-error>
   </mat-form-field>
+  <mat-form-field class="mat-block">
+    <mat-label translate>tenant-profile.maximum-customers</mat-label>
+    <input matInput required min="0" step="1"
+           formControlName="maxCustomers"
+           type="number">
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxCustomers').hasError('required')">
+      {{ 'tenant-profile.maximum-customers-required' | translate}}
+    </mat-error>
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxCustomers').hasError('min')">
+      {{ 'tenant-profile.maximum-customers-range' | translate}}
+    </mat-error>
+  </mat-form-field>
+  <mat-form-field class="mat-block">
+    <mat-label translate>tenant-profile.maximum-users</mat-label>
+    <input matInput required min="0" step="1"
+           formControlName="maxUsers"
+           type="number">
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxUsers').hasError('required')">
+      {{ 'tenant-profile.maximum-users-required' | translate}}
+    </mat-error>
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxUsers').hasError('min')">
+      {{ 'tenant-profile.maximum-users-range' | translate}}
+    </mat-error>
+  </mat-form-field>
+  <mat-form-field class="mat-block">
+    <mat-label translate>tenant-profile.maximum-dashboards</mat-label>
+    <input matInput required min="0" step="1"
+           formControlName="maxDashboards"
+           type="number">
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxDashboards').hasError('required')">
+      {{ 'tenant-profile.maximum-dashboards-required' | translate}}
+    </mat-error>
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxDashboards').hasError('min')">
+      {{ 'tenant-profile.maximum-dashboards-range' | translate}}
+    </mat-error>
+  </mat-form-field>
+  <mat-form-field class="mat-block">
+    <mat-label translate>tenant-profile.maximum-rule-chains</mat-label>
+    <input matInput required min="0" step="1"
+           formControlName="maxRuleChains"
+           type="number">
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxRuleChains').hasError('required')">
+      {{ 'tenant-profile.maximum-rule-chains-required' | translate}}
+    </mat-error>
+    <mat-error *ngIf="defaultTenantProfileConfigurationFormGroup.get('maxRuleChains').hasError('min')">
+      {{ 'tenant-profile.maximum-rule-chains-range' | translate}}
+    </mat-error>
+  </mat-form-field>
   <mat-form-field class="mat-block">
     <mat-label translate>tenant-profile.max-transport-messages</mat-label>
     <input matInput required min="0" step="1"
diff --git a/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.ts b/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.ts
index 1b54126fd5..e88537736b 100644
--- a/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.ts
+++ b/ui-ngx/src/app/modules/home/components/profile/tenant/default-tenant-profile-configuration.component.ts
@@ -55,6 +55,10 @@ export class DefaultTenantProfileConfigurationComponent implements ControlValueA
     this.defaultTenantProfileConfigurationFormGroup = this.fb.group({
       maxDevices: [null, [Validators.required, Validators.min(0)]],
       maxAssets: [null, [Validators.required, Validators.min(0)]],
+      maxCustomers: [null, [Validators.required, Validators.min(0)]],
+      maxUsers: [null, [Validators.required, Validators.min(0)]],
+      maxDashboards: [null, [Validators.required, Validators.min(0)]],
+      maxRuleChains: [null, [Validators.required, Validators.min(0)]],
       transportTenantMsgRateLimit: [null, []],
       transportTenantTelemetryMsgRateLimit: [null, []],
       transportTenantTelemetryDataPointsRateLimit: [null, []],
diff --git a/ui-ngx/src/assets/locale/locale.constant-en_US.json b/ui-ngx/src/assets/locale/locale.constant-en_US.json
index 76799b73fd..8fd4bc5915 100644
--- a/ui-ngx/src/assets/locale/locale.constant-en_US.json
+++ b/ui-ngx/src/assets/locale/locale.constant-en_US.json
@@ -1946,6 +1946,18 @@
         "maximum-assets": "Maximum number of assets (0 - unlimited)",
         "maximum-assets-required": "Maximum number of assets is required.",
         "maximum-assets-range": "Maximum number of assets can't be negative",
+        "maximum-customers": "Maximum number of customers (0 - unlimited)",
+        "maximum-customers-required": "Maximum number of customers is required.",
+        "maximum-customers-range": "Maximum number of customers can't be negative",
+        "maximum-users": "Maximum number of users (0 - unlimited)",
+        "maximum-users-required": "Maximum number of users is required.",
+        "maximum-users-range": "Maximum number of users can't be negative",
+        "maximum-dashboards": "Maximum number of dashboards (0 - unlimited)",
+        "maximum-dashboards-required": "Maximum number of dashboards is required.",
+        "maximum-dashboards-range": "Maximum number of dashboards can't be negative",
+        "maximum-rule-chains": "Maximum number of rule chains (0 - unlimited)",
+        "maximum-rule-chains-required": "Maximum number of rule chains is required.",
+        "maximum-rule-chains-range": "Maximum number of rule chains can't be negative",
         "transport-tenant-msg-rate-limit": "Transport tenant messages rate limit.",
         "transport-tenant-telemetry-msg-rate-limit": "Transport tenant telemetry messages rate limit.",
         "transport-tenant-telemetry-data-points-rate-limit": "Transport tenant telemetry data points rate limit.",